Mustafa Farag — Torque Point Consulting: business transformation consultant, sales and business coach, trainer, automotive aftersales and Fixed Operations expert

Boutique Automotive Consulting

Turning Experience Into Strategy, Performance & Growth

Automotive Fixed Operations | Business Transformation | Sales & Leadership Development

Helping dealerships and automotive businesses identify performance gaps, unlock revenue opportunities and build sustainable growth.

Why It Matters

Performance Doesn't Improve By Accident.

Every dealership has hidden opportunities — lost revenue, unused capacity, process friction, inconsistent customer retention and performance gaps.

Torque Point Consulting combines real-world automotive leadership experience, operational analysis and practical implementation to turn those opportunities into measurable results.

Identify

Find the performance and revenue leaks.

Transform

Build the strategy, processes and accountability required for improvement.

Grow

Create sustainable revenue, profitability and customer retention.

Mustafa Farag — Founder, Torque Point Consulting

Mustafa Farag

The Founder

22+ Years of Automotive Leadership Experience

Mustafa Farag is the Founder of Torque Point Consulting and an automotive business consultant, business & sales coach, trainer and Fixed Operations expert.

His career spans more than 22 years across Canada and the Middle East  working within automotive retail, aftersales, service operations, leadership and business development.

  • MBA- Master of Business Administration
  • PMP – Project Management Professional
  • Automotive Engineering
  • 22+ Years Automotive Experience
  • Canada & GCC Market Experience

Services

From Diagnosis to Transformation

Five practice areas, delivered individually or as one connected performance program.

01

Fixed Operations Performance

360° Fixed Operations assessment across labour, parts, capacity and retention.

  • Customer Pay performance
  • Labour performance
  • Parts performance
  • Effective Labour Rate
  • Hours per RO
  • Technician productivity
  • Technician efficiency
  • Capacity utilization
  • Customer retention
  • CSI / NPS
  • Warranty performance
  • Used Vehicle Reconditioning
  • Revenue opportunities
02

Business Transformation

Operational clarity, KPI discipline and accountability that holds after the project ends.

  • Operational assessment
  • Process improvement
  • KPI strategy
  • Performance dashboards
  • Leadership accountability
  • Revenue optimization
  • Implementation support
03

Sales & Business Development

Convert more of the demand you already have and grow the demand you don't.

  • Sales strategy
  • Customer experience
  • Lead conversion
  • Business development
  • Retention strategy
  • Revenue growth
04

Leadership Coaching

Develop managers who can lead people, numbers and change at the same time.

  • Leadership development
  • Performance management
  • Team accountability
  • Communication
  • Change management
  • Emotional intelligence
05

Training & Workshops

Practical, floor-ready training for advisors, sales teams and leaders.

  • Service Advisor Training
  • Automotive Sales Training
  • Leadership Workshops
  • Customer Experience
  • Sales Psychology
  • Business Development
  • Career & Motivational Speaking

Our Approach

We Don't Just Deliver Reports.
We Help Drive Results.

01

Performance Discovery

360° Fixed Operations Health Check

Analyze KPIs, processes, people, capacity and revenue opportunities.

02

Strategic Game Plan

Prioritized and practical

Turn findings into a prioritized, practical roadmap with measurable targets.

03

Performance Accelerator

Execution and follow-through

Implementation support, leadership coaching, KPI monitoring and continuous improvement.

Performance analysis reports and dashboards on a consultant's desk

Performance Metrics

What We Measure, We Can Improve.

A sample of the Fixed Operations KPIs reviewed during a performance discovery. Your baselines and targets are built from your own operating data.

Labour

CP Hours / RO

Profitability

CP Gross / RO

Labour

Effective Labour Rate

Profitability

Labour Gross Profit %

Parts

Parts Gross Profit %

Capacity

Technician Productivity

Capacity

Technician Efficiency

Retention

Customer Retention

Experience

CSI / NPS

Quality

Comeback / F1 Rate

Capacity

Bay Utilization

Profitability

Tire & Alignment Penetration %

Metric definitions shown for reference only — no client performance data is displayed.

Fixed Operations KPI dashboard showing performance metrics and opportunities

Training & Speaking

Developing People. Building Performance.

Performance transformation isn't only about processes and numbers. Sustainable improvement happens when people understand the strategy, believe in it and execute it consistently.

  • Corporate Training
  • Automotive Sales Training
  • Service Advisor Development
  • Leadership Development
  • Business & Sales Coaching
  • University & Career Speaking
  • Motivational Speaking

Why Torque Point

Experience From Inside the Business.

Modern dealership service facility interior

22+ Years Experience

Real automotive retail and leadership experience.

Canada + GCC

Understanding of different automotive markets and operating environments.

Data + People

Combining KPI analysis with leadership, coaching and execution.

Implementation Focused

Recommendations designed to work in the real world — not just in presentations.

Where Is Your Business Leaving Money on the Table?

Let's identify the opportunities hiding inside your operation.